As I stare down another rotation around the sun, it occurs to me I may have lost track of something…
Why am I doing what I’m doing? What is my purpose? Nah mean? Started losing the story-arc and got caught up in the details.
How something gets done is just steps, tumbles, trips and dashes to cross the finish line. One can execute these moves expertly, efficiently, poorly, half-ass, with deliberation or crammed together in a procrastinated scramble.
That “how” starts to be a drag if one doesn’t know why they are sacrificing the blood, sweat and tears. It can run people down, it can burn them out, and can turn them off. Give people purpose, give them a “why” that they can get behind and you can charge hills for days. One can accept defeats and challenges along the way of achieving something that gives them something real.
Just bumps along the road worth traveling.
When I was making Brewing TV with my co-producers Chip Walton and Michael Dawson, we asked the question “why” every minute along that journey. The ethos of the production was, “focus on the why, not the how”. We took our approach to our work and turned it into a northern star to guide our content, tone, narrative style and overall vibe of the show. It worked. People dug it.
Fast forward to 2020 where this method of approach has become my lost modus operandi. Not sure how that slipped through my fingers. Time for me find that purpose again.
Time to focus on the why, and not the how.