bubbles in my beer, part 2

Have to share this blog from my man Dawson. Droppin’ knowledge on the craft beer game.

the beer engine

Citizens, in the last several months your author has seen a number of stories about new, contract-brewed brands built almost purely around a marketing concept or narrow demographic target that seem to be, to put it as objectively as possible, all hat and no cattle. What a lot of folks in the fall of 2012 might have considered “getting into brewing for the wrong reasons.”

My knee jerk reaction was uncharitable and unfavorable. Deep, internet forum-grade butthurt, scandalized like a Victorian lady. My second, more considered line of inquiry was to dig a little deeper. Join me in examining my feelings.

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